It’s happened in at least two domains: food and communication.
Food. It’s become so difficult to have people over for dinner without restricting the meal one prepares to vegan, gluten-free, non-GMO whatever. The pickiest person calls the shots or at least influences them.
- I don’t do Facebook
- I’ve unsubscribed to the NY Times because I didn’t like a columnist they hired
- I won’t use WhatsApp because Facebook owns it
- I have a Windows computer and can’t use Facetime with you
The weakest link and all that.
Vendor lockin: Apple Computers makes it hard for people to use its devices to communicate with people who own devices from other vendors.
Lockin :I try to restrict you to using my system.
Siloing :I cut myself off